Bluey took off. Fast. And when the BBC Studios picked up the programme, they came to us to give the hit TV show the global digital home it deserved. We worked closely with Bluey’s creator, Ludo Studios, to ensure the Brisbane-based pup’s personality popped — for both kids and their parents. From Brisbane to Bristol, NY to LA, and Lisbon to Liverpool, Bluey has millions of fans across the globe. Through the new site, each one has a visual and immersive place to celebrate all things Bluey. In fact, half a million users visited in the first six months alone.